Supermarket display shelves are specialized shelves used in supermarkets to display products and attract customers to make purchases. Choosing the right display shelf can make products more eye-catching and increase sales. When selecting, it is important to consider three main factors: material load-bearing capacity, scene compatibility, and installation and after-sales service. Don't just go for cheapness; only sturdy and durable shelves can bring peace of mind. ‌‌‌

What are the types of display stands

Supermarket display racks come in various designs and can be categorized into several types based on their materials and purposes. Different areas require different racks:

By material:

Cold-rolled steel display shelf: the most common, cost-effective, strong in load-bearing capacity, suitable for storing heavy items such as rice, flour, oil, and beverages. For a sturdier option, choose a thickness of 1.2 millimeters or more.

Steel-wood combination display shelf: High in appearance value, suitable for high-end merchandise or snack sections, with a better display effect than ordinary steel shelves, but slightly more expensive.

Paper display shelf: lightweight and environmentally friendly, suitable for short-term promotional activities, recyclable after use, with relatively weaker load-bearing capacity.

Stainless steel display shelf: rust-resistant and easy to clean, suitable for fresh food areas or grocery stores, ensuring good hygiene and easy maintenance. ‌‌‌

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By scene:

Floor-standing display shelf: placed in the aisle or at the end, suitable for end-of-aisle promotions, with large capacity.

Wall-mounted display shelf: hung on the side of a shelf or on the wall, suitable for small items such as bagged snacks and stationery.

Middle Island Display Shelf: Placed in the middle of the supermarket, it allows access from both sides and is suitable for convenience stores or snack sections. Its height is generally not more than 1.3 meters, so it does not obstruct the line of sight.

Wall-mounted display rack: Single-sided design, placed against the wall, suitable for utilizing wall space, with adjustable height. ‌‌

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How to choose a sturdy and functional display stand

When buying display stands, don't just look at the appearance. Pay attention to several key indicators to avoid the trouble of deformation and rusting later on:

Check the thickness of the material:

The thickness of the steel plate for the column should ideally be between 1.2mm and 2.0mm. If it's too thin, it may easily bend under heavy loads. You can use a caliper to measure it when purchasing.

Confirm that it is national standard cold-rolled steel, and avoid buying recycled iron sheets, as the latter have poor toughness and welding points are prone to cracking. ‌‌‌

Surface treatment:

If the electrostatic powder coating process is chosen, the rust prevention ability can last for more than 5 years, and the surface is smooth without a granular feel.

The manufacturer is required to provide a salt spray test report, and the product should not easily rust in humid environments. ‌‌‌

"Look at modular design:"

The height of the shelves should be adjustable to accommodate different sizes of goods, such as soy sauce bottles and tissue boxes, which have different heights.

The accessories (hooks, shelves) should be universal, so that there is no need to buy new shelves for future display adjustments. ‌‌‌

"See service package:"

Prefer brands with their own factories, which can provide on-site measurement, installation, and after-sales service, to avoid any future disputes or prevarication.

Before bulk purchasing, it is required to conduct sample testing. For example, place 300 kilograms of goods on a laminated board and let them stand for 48 hours to observe the amount of deformation. ‌‌‌

How to arrange display racks in different areas

The commodities in different areas of the supermarket are different, so the display shelves also need to change accordingly. If they are arranged correctly, customers are more willing to buy:

Supermarket area:

When storing heavy items such as rice, flour, oil, and laundry detergent, the shelves should be sturdy, and the backboard should feature a mesh design to ensure a clear and unobstructed view.

The end shelf can be designed with a unique shape or equipped with a light box, making special offers immediately visible and thus attracting customers. ‌‌‌

Snack and beverage area:

The front edge of the shelf should be low (within 5cm) to facilitate customers' easy access to small-packaged snacks.

In the bulk section, equip with sloping chutes or grid cabinets to reduce restocking volume, and for bagged chips, utilize hooks for dense display.

For the promotional table, choose steel protective net or steel-wood milk stack, with a single-layer load-bearing capacity of over 100kg, and a capacity twice that of the old model. ‌‌‌

Convenience store area:

The depth of shelves against the wall should be controlled at 35-40cm to avoid wasting aisle space, and the height of the central island should not exceed 1.3 meters.

Place a small shelf in front of the cashier counter, stocking "last three seconds" items such as chewing gum and lighters, facing the direction of the queue. ‌‌‌

Fresh food section:

Using stainless steel display racks, they are rust-resistant and easy to clean, meeting hygiene standards.

The color temperature of the lighting should be accurate. Baijiu should be displayed with cool light to show its clarity, while red wine should be displayed with warm light to show its richness, enhancing the texture of the products. ‌‌‌

Maternity and baby zone:

All exposed corners are rounded to avoid bumping into infants and young children. The board material is selected from environmentally friendly materials above E0 level